# 112

Starbucks has lost a trademark dispute with a little-known South Korean company which styled its products 'Starpreya'. The patent court ruled against Starbucks, which filed a trademark-infringement lawsuit against local firm Elpreya. Starbucks claimed Elpreya's use of the brand 'Starpreya' causes local consumers to confuse the product with its own corporate and brand name. The Intellectual Property Tribunal ruled that the trade names were too dissimilar to be confused. Both logos are pictured left (with other Asian imitators) - make your own judgment....

The Way I See It # 112

If you've got a dollar and you spend twenty-nine cents on a loaf of bread, you've got seventy-one cents left. But if you've got seventeen grand and you spend twenty-nine cents on a loaf of bread, you've still got seventeen grand. There's a math lesson for you.

--Steve Martin

Comedian and writer

*I personally don't like this one but I got it 3 x's this week! so I'm sharing a tid bit with...enjoy